Founded in 1952, Norwood School is a coeducational, independent day school with approximately 450 students in pre-kindergarten through eighth grade. The School sits on 40 beautiful and expansive acres in Bethesda, Maryland, less than six miles from Washington, D.C. As one of the finest PK-8 schools in the country, Norwood sets the bar high and is committed to educating the whole child in a diverse, student-centered, challenging, and nurturing environment, which continually promotes equity, inclusion, and cultural competence.
Norwood’s child-centered education and its very intentional emphasis on being a happy place of learning create an environment where each individual child is loved, nurtured, challenged, and truly known. As a result, children flourish at Norwood. They love learning; they are creative and critical thinkers. They are confident in who they are, and they feel safe taking risks. They are kind and caring people, who, fueled by our motto, How you lead your life matters, make helping others a priority in their lives. At the end of their eighth grade year, our graduates leave Norwood exceptionally well prepared for high school and empowered to make positive contributions to our world.
Norwood has an immediate opening for an experienced and creative Director of Communications. The Director of Communications is responsible for developing and implementing a mission-driven and integrated communication program that positively impacts enrollment and fundraising initiatives. This role serves as the chief steward of the Norwood brand, ensuring that all internal and external communications align with the School’s mission, vision, programs, and core values.
Serve as writer, editor, and photographer of print and digital communications, including the website, biannual Norwood Magazine, and weekly e-newsletter
Manage the master communications schedule and evaluate the impact of communications through metric analysis
Oversee and track all the School’s push page communications
Serve as primary photographer for classroom activities, special events, performances, and occasional field trips
Serve as in-house graphic designer
Direct and manage the production of short-form videos for Vimeo and other social media channels
Manage and create content for the School’s social media channels, including Instagram, Facebook, Twitter, SmugMug, and Vimeo, and monitor engagement
Support the Head of School with preparing school updates, PowerPoint presentations, and other communications
Excellent organizational and project management skills with the ability to multi-task and turn around projects quickly
Work collaboratively with the Admission and Development teams to support initiatives, events, and announcements
Manage crisis communications, including drafting communications for the Head of School and Board of Trustees
Manage photo archives and style guides
Minimum of 5-8 years of marketing, communications, and/or public relations experience with a strong grasp of communications industry best practices and emerging trends, including social media, branding, and messaging
An appreciation for the history, mission, and culture of Norwood School and the ability to effectively communicate school messaging
Exceptional writing, editing, and proofreading skills
Self-starter with an ability to identify needs, initiate actions accordingly, and drive individual tasks to successful and timely completion
Highly creative and compelling storyteller
Strong photography skills and experience with Adobe Creative Suite or other photo-editing software
Experience with InDesign, Canva, and/or other graphic design software
Experience managing social media channels
Familiarity with Blackbaud Education Management Solutions or similar content management system
Willingness and flexibility to work occasional evenings and weekends
The Director of Communications is a member of the administrative team and reports directly to the Head of School. COVID-19 vaccination is required for this position unless the candidate has a legally valid exemption.
Bachelor’s degree in communications, marketing, digital media, or related field required. Interested applicants should submit a cover letter, resume, and two writing samples to Matthew Gould, Head of School, at firstname.lastname@example.org. No phone calls, please.
Norwood School does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other characteristic protected by law.
We welcome your interest in a career at Norwood School, a coeducational independent school serving approximately 440 students in pre-kindergarten through eighth grade. Our school is conveniently located on 38 beautiful acres in Bethesda, Maryland, just outside of Washington, D.C. Norwood School’s child-centered program inspires confident, compassionate, independent, and creative thinkers who embrace lifelong learning. We are committed to attracting and retaining exceptional faculty and staff to carry out this mission. We seek talented and experienced individuals who celebrate and respect childhood, know how to blend traditional teaching methods with 21st century resources, and are excited about incorporating character education and service to the community in their work with students. Embracing diversity is integral to the school’s tradition that recognizes the worth of each member of the community. Norwood does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other characteristic protected by law. We provide competitive salaries, excellent benefits, professional development, and tuition remission for children of full-time faculty and staff.